Regular readers should be familiar with Roblox Corporation (RBLX).
This San Mateo, California-based company operates an online platform that allows you to program and play games and explore virtual worlds.
Fundamentally, the company is positioning itself nicely to capitalize on the metaverse megatrend.
The metaverse is basically a virtual reality (VR) world where everything happens totally online.
I’m talking about going to school or work and even hanging out with friends…
Just strap on a VR headset, log in and you can begin interacting with the metaverse from the comfort of your own couch.
Now, not everyone is a fan of this idea, but I’m extremely bullish on the metaverse.
I expect it to be one of the hottest investment trends of the decade.
We already know that Meta Platforms (FB) is getting in on this megatrend, but now there’s another big player entering the space…
Welcome to NIKELAND
Inspired by Nike (NKE)’s real-life headquarters in Oregon, NIKELAND is a digital world where the Roblox community can test their skills competing in various online mini-games.
The arena is also interactive.
With the NIKELAND tool kit, users can easily design their own mini-games and other sports materials.
Or in Nike’s words… “Dream it. Make it. Play it.”
NIKELAND is one of a number of major investments in the metaverse.
Fortune 500 companies are spending billions to build a virtual presence and gain a piece of market share in what is expected to be a multi-trillion-dollar industry.
Adidas is also going in heavy.
The company recently spent millions to buy a digital island in “The Sandbox,” a digital space that allows users to develop blockchain-based worlds.
Dubbed “adiVerse,” the idea is to allow customers to interact with digital avatars and environments and entrench the brand to the new frontier.
Adidas is also launching a line of non-fungible tokens (NFTs), including partnerships with luxury retailers like Prada.
The first 30,000 NFTs sold out in record time.
Our New Online Reality
As I’ve said before, the metaverse opportunity is one of the biggest of our lifetimes…
Mega-cap companies are pouring billions into this new reality, and you will not want to be left on the sidelines.
Here are just a few examples that we’ve talked about before…
Microsoft (MSFT) is releasing “Mesh” — a collaborative platform for virtual experiences inside Microsoft Teams, this year.
Companies will be able to host virtual meetings via 3D avatars to bring new life to traditional video calls.
Disney (DIS) plans to connect the physical and digital worlds, “allowing for storytelling without boundaries in our own Disney Metaverse,” according to CEO Bob Chapek.
And NVIDIA Corporation (NVDA) is leading the development front with its “Omniverse” platform, an open-source tool that allows users to build virtual worlds.
CEO Jensen Huang says, “we’ll have millions of robots in the physical world, but we’re going to have billions of robots in the Omniverse worlds… these billions of robots are learning to be physical robots — you could have a million of them learning how to be one good robot.”
He went on to say, “The metaverse is going to be a new economy that is larger than our current economy.”
And Matthew Ball, CEO of venture capital firm Epyllion believes the metaverse represents a $30 trillion opportunity in the next 15 years.
And for all of these reasons and more, you’re going to hear me talk about this opportunity in much more detail in the coming days…
So, stay tuned. You can’t afford to miss the opportunity this emerging megatrend represents…
Embrace the surge,
Ross GivensEditor, Stock Surge Daily
