Our transition from a primarily physical world to a predominantly digital one is well underway.
It’s not artificial intelligence (AI) or augmented reality (AR) or a single video game.
The metaverse is a global shift to online existence.
Working, shopping, consuming media – all of it has quickly moved online.
I bet you’ve shopped on Amazon within the last week…
But when was the last time you went to the mall?
Do you go to the movie theater on Friday nights or binge a Netflix series from your living room?
Do you hop on a Zoom call with colleagues or drive across town to pack into a conference room?
I bet I know the answers to those questions.
The Next Trillion-Dollar Market
So, what’s the next digital shift taking place?
Digital art is not new. But ownership is.
You’ve probably heard the buzz around non-fungible tokens, or NFTs, right?
If not, the idea is simpler than you might think.
An NFT is simply a certificate of authenticity.
It’s a small piece of code that exists on the blockchain stating that you own that asset. That’s all it is.
The Ultimate Flex
Celebrities and the newly rich are quickly embracing digital art as the ultimate flex.
It is an easy way for them to flaunt their wealth online.
Furthermore, Twitter, Instagram and the other big social media companies are implementing ways for digital art owners to display their NFTs on their profiles.
“The Bored Ape Yacht Club,” for example, is an NFT project that has celebrities paying six- and seven-figure sums to own one.
Pop music icon Justin Bieber just paid $1.3 million for Ape #3001.
Rapper Eminem paid $460,000 for his NFT.
And rapper Post Malone bought two of them for a combined $735,000… and he did it live on TikTok.
It seems crazy. I know.
But for young celebrities and crypto-millionaires, having a “bored ape” as a profile picture is the equivalent of hanging a Van Gogh in the dining room.
Folks, this is just the beginning.
The metaverse is here. And we are going to see huge changes in the coming years.
I’ll be covering the metaverse in great detail as the phenomenon evolves.
Embrace the surge,
Editor, Stock Surge Daily